Blog

Like what you see?

Receive news, updates and the latest B2B marketing tips & strategies

Push or Pull?   Outbound vs. Inbound Marketing strategies With the rise of the internet and digital marketing there are now 2 types of stategies to promote your business, Inbound marketing and outbound marketing. As time goes by more businesses are swaying towards the new Inbound marketing methods but...

    What is Marketing Automation software? Though most of you have heard the phrase “marketing Automation” not so many know exactly what it is and how powerful it can be to the success of your business. Wikipedia definition, Marketing automation refers to software platforms and technologies designed for marketing...

    Marketing Automation software has many benefits for sales and marketing teams BUT its ultimately about increasing profit that counts.   In this digital age everything can be analysed and all areas of a business can be measured. If you do not embrace technology and future-proof your business,...

Marketing Automation benefits sales and marketing.   An Unqualified lead can seriously reduce a sales persons productivity plus it can waste a lot of their time dealing with prospects that are just not ready to engage. Making sure your whole team is aligned on what criteria makes...

The Buyers Journey has changed  forever According to research, buyers are interacting with sales people less and less. Research also shows that around the first 69% of the buying journey is done online before even speaking to a sales person. It doesn’t matter if the product or...

What’s really driving successful marketing Technology is key to business growth and successful marketing. With technology, we are able to monitor the life of the sale, from the first contact with a lead to the closing. Marketing technology can engage the buyer, offering them precisely what...

Marketing departments benefit from marketing Automation by, Capturing and analysing data from multiply sources within one single area Focusing on companies with an interest in your products/services Integrating marketing activities with sales to create a seamless experience for buyers Developing relationships from the very start of a...