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digital footprint noun noun: digital footprint; plural noun: digital footprints the word used to describe the trail, traces or "footprints" that people leave online. Every web page you visit, every email you open, every social media post you read and every advert you click leaves a digital footprint trail....

You only have to look at the mind-boggling figures to give you an idea of the amount of footprint trails individuals are leaving as they go about their daily lives. No wonder these companies are worth billions and the main reason is the amount data...