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Push or Pull?   Outbound vs. Inbound Marketing strategies With the rise of the internet and digital marketing there are now 2 types of stategies to promote your business, Inbound marketing and outbound marketing. As time goes by more businesses are swaying towards the new Inbound marketing methods but...

    What is Marketing Automation software? Though most of you have heard the phrase “marketing Automation” not so many know exactly what it is and how powerful it can be to the success of your business. Wikipedia definition, Marketing automation refers to software platforms and technologies designed for marketing...

    Marketing Automation software has many benefits for sales and marketing teams BUT its ultimately about increasing profit that counts.   In this digital age everything can be analysed and all areas of a business can be measured. If you do not embrace technology and future-proof your business,...

Marketing Automation benefits sales and marketing.   An Unqualified lead can seriously reduce a sales persons productivity plus it can waste a lot of their time dealing with prospects that are just not ready to engage. Making sure your whole team is aligned on what criteria makes...

The Buyers Journey has changed  forever According to research, buyers are interacting with sales people less and less. Research also shows that around the first 69% of the buying journey is done online before even speaking to a sales person. It doesn’t matter if the product or...

digital footprint noun noun: digital footprint; plural noun: digital footprints the word used to describe the trail, traces or "footprints" that people leave online. Every web page you visit, every email you open, every social media post you read and every advert you click leaves a digital footprint trail....

You only have to look at the mind-boggling figures to give you an idea of the amount of footprint trails individuals are leaving as they go about their daily lives. No wonder these companies are worth billions and the main reason is the amount data...