Marketing Automation, The stats that don’t lie…

Marketing Automation stats

Marketing Automation, The stats that don’t lie…


1. Companies that nurture prospects with the help of marketing automation, see a 451% increase in qualified leads. (The Annuitas Group)

2. Marketing automation was one of the most tested marketing technologies in 2015. (Salesforce)

3. Almost 4 out of 5 successful marketers accredit marketing automation as the reason behind improved revenue contribution. (The Lenskold Group)

4. 63% of businesses that outgrow their competitors use marketing automation. (The Lenskold Group)


5. 79% of top-performing businesses have used marketing automation for at least two years. (Gleanster Research)

6. 67% of B2B marketers that applied lead nurturing see at least a 10% increase in sales opportunities. 15% of them see an increase of at least 30% (DemandGen)

7. 9 out of 10 marketers think marketing technology improves their companies’ marketing performance. (Ascend2)

8. 4 in 5 marketing automation users experienced an increase of leads, and almost as many (77%) saw an increase in conversions (VB Insight)email

9. Top-level businesses are 67% more likely to use marketing automation. (Aberdeen Group)

10. 85% of B2B marketers didn’t think they were using their marketing automation tool to the fullest. Also, a mere 8% of companies were using marketing automation for their existing clients. (SiriusDecisions)

11. Nurtured leads make 47% larger purchases than those who were not nurtured. (HubSpot)

12. By 2020, customers will manage 85% of their relationships without talking to a human. (Gartner Research)


13. 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. (MarketingSherpa)

14. 91% of users believe that marketing automation is “very important” to the overall success of their marketing across channels. (Marketo)

15. B2B marketers who implement marketing automation software increase their sales pipeline contribution by an average of 10%. (Forrester Research)

16. The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process. (SiriusDecisions)

17. 84% of top performing companies are using or plan to start using marketing automation between 2012 and 2015. (Gleanster)