19 Oct Brains behind the tech
What’s really driving successful marketing
Technology is key to business growth and successful marketing. With technology, we are able to monitor the life of the sale, from the first contact with a lead to the closing. Marketing technology can engage the buyer, offering them precisely what they ask for and guiding them toward a decision which pleases both consumer and salesperson. Technology can do this and so much more.
But without the brains behind the technology, there is only so much that can be done. As well as the potential that marketing software has, it also has its limitations. In order for technology to perform at top rate, a strategy, derived from our brain must be implemented. Integrating marketing channels with specific techniques will provide a unique perspective with each client.
New technology must be accompanied by new thinking. One cannot function well without the other.
“Technology will not replace great teachers, but technology in the hands of great teachers can be transformational.”
Flexible brains and flexible technology
Marketing channels continue to change – expanding, and digital marketing solutions move through transformations faster than you can keep up.
Consider this: The marketing department has to divide its time between current projects and learning. This is one reason why companies opt for outsourced options like outsourced marketing services. Why learning, you might ask? Since technology is constantly changing, the marketing team must also change, adjust, and offer the latest solutions as well. It’s flexible and time dedicated to learning instead of always running campaigns.
Not only do marketers have to learn new technology geared toward the buyer, but they also have to become familiar with their own new training technologies. Many applications proclaim to be able to improve tactics of marketing itself, from improvements in content to social media marketing.In fact, there are thousands of programs focused on improving marketing teams with over 50 various marketing automation platforms! This can be confusing and also time-consuming, which takes a quick and flexible brain to adapt.
Don’t abandon tradition. Integrate the old with the new.
Many traditional methods of marketing have been neglected. Unfortunately, these exact methods are what’s missing from modern strategies. Direct email and telemarketing can still have quite a large impact on buyer’s decisions, and these methods should be retained. The power that integration holds can prove priceless, so doing away with traditional tools is never the wisest decision.
Technology comes after strategy
Businesses should never forget the number one point in their plan, which is strategy. Technology void of an effective strategy cheats us out of understanding niche markets, having the right objectives and also starting engaging communication with buyers. For marketers, getting these priorities straight is imperative to continuing a successful business plan.
Before focusing on which technology or solution works best for your company, you must make sure you have a clear plan throughout the entire buying process. An outline will govern which software is needed most.
Never be fooled by the newest technologies which can drain time and money. Using resources in your strategy first will save loads of money in the long run, especially if the technologies prove to be mostly useless. This happens when objectives aren’t clear and new technologies have a better look than function.
On the other hand, the right technology can make all the difference. With integration, you can choose the appropriate channels and utilize testing and refinement of software that does the most for your business.
Marketing carries a heavy load
As marketing channels become more complex, there is a wider berth of learning demands. As you know, technology is always changing and this demands versatility within the marketing team. Techniques not only must be learned with current objectives but also be understood with past experiences and future expectations as well.
It’s understandable that one marketing manager may not cut it when it comes to so many responsibilities. To have experience in so many sectors, sometimes multiple teams will be needed.
These gaps can also be filled by external experts or other marketing agencies when needed. It is just as important to secure this area of marketing as with IT and HR sectors, along with financial concerns. Everything trickles down, and with a good foundation, other areas will benefit evenly.
With all this being said, you may now see why the brains behind the technology is just as important as the software itself. Without a workable strategy, technology is just appealing to the eye.