Kronos

About

Kronos Incorporated provides cloud-based human capital management and workforce management solutions. The company’s Kronos HCM unified platform offers a suite of tools that integrate HR, time and attendance, payroll, scheduling, and more for managing and nurturing workforce.

Kronos Inc sole focus is people.  Their love of all tings HR and workforce management is matched only by their people-centered culture.  Committed to inspiring workforces and businesses around the world and helping to pave the way forward for their people, customers and industry.

Campaign objective

Great Guns Marketing were asked to focus on a list of companies that had over 50 staff and within industries where they would work from warehouses and factories, clocking in every day.

Our approach was to create brand awareness via email and social media to HR managers and Operations managers whilst gathering new decision makers details via telephone. Great Guns had a list of qualification questions which suited Kronos’ ideal potential client.

Campaign results

We gained great brand awareness from the emails sent and mentioning the company name on all phone calls. We gathered a warm list of 300+ qualified decision makers details with a genuine interest and booked several face to face meetings.

Customer comments

“Great Guns Marketing over achieved what we set out to do. We now have a good list of contacts to nurture further plus if we convert even one of their meetings it would result in a huge return on our investment with them”.

Nico – Sales manager