Inbound marketing focuses on pulling prospects in naturally whilst tracking them through their entire buying journey
By concentrating on the challenges your customers face at each stage of their buying cycle you can educate and help them with relevant content guiding them along the way until it’s time to purchase.
Where are buyers looking for answers? Online. 67% of a buyer’s journey is researched online way before even contemplating calling a supplier. We integrate your website with our all in one Marketing Automation platform plus make sure all your social media channels are also connected.
Using various social media channels and our proven strategy we engage with your prospects online. By helping and educating your audience about solutions to their problems we drive more traffic to your website to explain more.
Offering valuable content in exchange for their contact details we filter out the interested prospects. Then using the power of Marketing Automation software you have now turned a visitor from unknown to known, tracking all previous and future activities.
Business buying decisions are rarely instant. Using the magic of our Marketing Automation platform we build further digital content in the background which is automatically triggered until the prospect is ready to speak to someone.
Once you have resolved all the prospects concerns and offered them a solution they will reach a certain points score which will flag up and notify someone to call them.
Marketing Automation doesn’t stop once you make a sale. Amazon is a great example of how you can automate processes to gain repeat business whilst encouraging customers to leave reviews and promote your brand via social media channels.
The most important element of using an all in one platform is the ability to analysis your entire marketing efforts in one system. By focusing on what marketing messages are working, you can substantially save huge amounts of time and money whilst rapidly increasing your results on future campaigns.