About Viega

About Viega – Manufacturer of Plumbing & HVAC

Viega is an international manufacturer of Plumbing and HVAC solutions. Viega sells multilayer composite pipe for Radiant heating and plumbing systems along with copper, stainless, and metal alloy pipe along with mechanical pressure fitting products. They have ten locations throughout the world and over 4,000 employees.

Campaign Objectives

Viega was looking to create brand awareness for a new product launch and get existing customers to attend regional events demonstrating the new product.

Frontline fulfilled an integrated campaign consisting of email and telemarketing.

  • We emailed 5 different regions
  • Monitored tracking and open / clicks throughs
  • Called all interested contacts to sign them up for the launch event within their region

Campaign Results

Open and click rates on the Email campaign were above average and using frontlines intelligent platform they were able to contact the interested individuals quickly and efficiently. Sign ups met expectation and all the regional events were a huge success

Customer Comments

“Frontline gained a very good understanding of our brief and the campaign met our expectations. We have used them for various projects and will continue to in the future”.

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