Zeta Specialist Lighting is an innovative developer and manufacturer of LED and Solar powered lighting solutions where highly efficient, cost effective lighting is required. We work directly with architects, councils, planners and engineers offering the most effective lighting solutions across many applications.
To fulfil an account-based marketing campaign (ABM) and the focus was within an industry Zeta wanted to expand its client base. Our first objective was to warm the data by gathering decision makers names and email addresses whilst also establishing a need for new lighting plus timescale. We would then nurture the contacts via emails showcasing relevant Case studies and more about our product range and industry knowledge. Our final objective was to call back the interested prospects and commit them to meet up with a specialist to demonstrate cost savings whilst assessing their building requirements.
Within an 18 day campaign and working with completely cold data with no contact names, we managed to secure 8 face to face meetings, 5 hot leads willing to meet up later in the year plus over 150 new decision makers details to add to future marketing activities.
“We have worked with Frontline on various campaigns over the last few years and they have always delivered my expectation. Their call recording system ensures we are happy with the quality of the meetings booked and our face to face meeting close ratio ensures we always see a Return on our investment from their campaigns”.
Alison – Marketing Manager