Since 1998 Advanced Maintenance UK Ltd has been carrying out installation and maintenance work for the Industrial, Commercial and Domestic sectors. Our dedicated teams of engineers are highly qualified in all aspects of Plumbing, Heating, Electrical Services, Green Energy, Lightening Protection, Ventilation Services, Commercial Catering and Air Conditioning services.
To increase presence in the education sector. The strategy was to promote the Advanced maintenance brand, gather contract renewal dates and tender opportunities whilst nurturing Facilities managers within local schools and colleges to meet up face to face. Our approach was to call and confirm the correct decision maker’s details plus segment a list of interested organisations. Then we would nurture via digital marketing with an aim to call them at the relevant time to commit them to meet up.
From the data provided we managed to segment a warm 100 pipeline list of contacts where there was a need for their services. We also ensured we had the correct decision maker’s details plus any contract renewal dates / tender opportunities to focus on moving forward.
From an ROI prospective we managed to secure several face to face meetings with numerous schools and colleges and from one of these meetings one college was secured as a customer paying for our services and more.
“We are a Plumbing & central heating specialist and Frontline booked us face to face meetings with companies where their contracts could be worth a significant amount of money to us. We continue to use them every month to generate a steady flow of leads.”