ETT specialises in full turnkey end of line packing systems. Established in Germany 35 years ago and over 200 employees, they offer a complete single supplier solution from concept, design, build, programming all the way through to final site acceptance testing.
The purpose of our campaign was to focus on companies in a particular industry where ETT felt their output justified a review of their current systems and operations. One of our main objectives was to gather information on a phone call to establish the company’s current set-up and systems. Then we would create brand awareness and educate prospects on our products with a final aim of booking phone meetings for a discovery call with a specialist.
Great brand awareness was shown with over 150 emails sent out and valuable information was gathered along the way. Over 90 correct decision makers details were also added to the system and around 1100 phone calls were made. As a result, we managed to book 9 meetings where sizeable contracts are now being considered with a further pipeline of 19 more future opportunities to close moving forward.
“Even if we converted one of the meetings into a customer it would give us a considerable return on our investment with Great Guns marketing. They listened from the start and communicated well throughout the campaign ensuring our campaign was a success.