Kronos Incorporated provides cloud-based human capital management and workforce management solutions. The company’s Kronos HCM unified platform offers a suite of tools that integrate HR, time and attendance, payroll, scheduling, and more for managing and nurturing workforce
To focus on a list of companies that had over 50 staff and within industries where they would work from warehouses / factories and clocked in every day. Our approach was to create brand awareness via email and social to HR managers and Operations managers whilst gathering new decision makers details via telephone. We also asked qualification questions which suited their ideal potential client.
We gained great brand awareness from the emails sent and mentioning the company name on all phone calls. We gathered a warm list of 300+ decision makers details with a genuine interest and booked several face to face meetings.
“Great guns marketing over achieved what we set out to do. We now have a good list of contacts to nurture further plus if we convert even one of their meetings it would result in a huge return on our investment with them”.
Nico – Sales manager