Person Centred Software specialises in evidence of care mobile solutions. Their software offers complete transparency whilst reducing paperwork and gives Carers more time to care.
Great Guns marketing was given the task to target a focused set of prospects where there had been previous engagement and maybe a need to change or upgrade their operations. The campaign was designed around email brand awareness and a Telemarketing project to promote person centred software product features.
Over 600 phone calls were made in 14 days resulting in great brand awareness and prospects were really given an insight into the benefits of the Person centred software features. We manged to book 6 face to face meetings to demo the mobile devices with a further pipeline of warm leads to nurture further. We also sent out over 100 emails and added the details of around 60 new decision makers details.
The face to face meetings Great Guns Marketing secured will be a great chance for us to show off the benefits of our product and really educate care homes on what is possible moving forward.
Vicki – Marketing