RL solutions creates healthcare software for patient feedback, incident reporting, risk management and infection surveillance.
To call all NHS hospitals and explore what current systems they had and who the decision makers were for improving existing operations. Our purpose was to book face to face meetings to demo their software and establish a need, budget and timeframe.
Being fairly new to the UK market, the brand awareness that the campaign showed was priceless. Over 100 emails were sent and there was a genuine sense of interest in the information we were trying to get across. We booked 12 face to face meetings to demonstrate the system and created a pipeline of future opportunities to follow up.
The campaign was a success. Our sales cycles can be quite long, but we have planted the seed with several new prospects which if even one converts into a customer would show us a considerable return on our investment.
Peter – Regional sales Vice President , UK & EMEA