ETT

About

ETT specialises in full turnkey end of line packing systems. Established in Germany 35 years ago and over 200 employees, they offer a complete single supplier solution from concept, design, build, programming all the way through to final site acceptance testing.

Almost every product requires an individual solution when it comes to the end-of-line-packing. The machinery manufacturer from Fredelsloh ensures that from the concept, design, build, programming and testing, everything can be achieved under one roof– this is a perfect environment for the manufacture of high quality packaging solutions.

The expert knowledge and personal commitment characterises the ETT team in Fredelsloh. More than 200 employees are committed to make sure the customer receives the best possible result – based on the latest technologies available. One of our strengths: all areas of expertise required to produce high quality systems can be found within ETT’s factory.

As end-of-line-packing becomes more and more important for our customers, the demands on the packaging are increasing regarding new efficient methods. ETT Verpackungstechnik has dealt with this challenge for over 35 years.

Together with its customers, the specialist for end-of-line-packing systems has now become very successful. New drive- and control concepts, quality, reliability, know-how and committed employees are the foundation, on which ETT provides extremely reliable customised solutions. The base for the customer’s satisfaction and the ETT-business-success are the flexible solutions for end-of-line-packing systems. We produce individual complete solutions on the basis of approved standard modules. Also the presence and the enthusiasm to develop new technical innovations as well as proven know-how in mechanics and electronics can be found at ETT Verpackungstechnik, combined under one roof.

Campaign Objectives

The purpose of our campaign was to focus on companies in a particular industry where ETT felt their output justified a review of their current systems and operations.

To work with ETT to help increase visibility of their brand within the UK markets, whilst establishing potential leads and building pipeline.

One of our main objectives was to gather information on a phone call to establish the company’s current set-up and systems.  To identify what types of packing systems they might have in place, if they had plans for growth or to redevelop and update existing systems.

Then we would create brand awareness and educate prospects on ETT and their solutions with a final aim of booking phone meetings for a discovery call with a specialist from ETT.

Results

Great brand awareness was shown with over 150 emails sent out and valuable information was gathered along the way. Over 90 correct decision makers details were also added to the system and around 1100 phone calls were made. As a result, we managed to book 9 meetings where sizeable contracts are now being considered with a further pipeline of 19 more future opportunities to close moving forward.

In addition ETT have returned for a further 3 month campaign.

The new campaign will include multi channel marketing and selected targeting of sectors in both size and type.  Incorporating telemarketing, email and linked in engagement to nurture and engage leads to convert to short term potential business as well as nurture the pipeline.  Whilst at the same time gaining permissions to stay in touch and continue to share relevant content that key decision makers and therefore building brand awareness and evidence that ETT are leaders in their field.

Customer Comments

“Even if we converted one of the meetings into a customer it would give us a considerable return on our investment with Great Guns marketing. They listened from the start and communicated well throughout the campaign ensuring our campaign was a success.