HL Partnership (HLP)

HL Partnership (HLP)


HL Partnership (HLP) was established in 2001 as one of the first companies to offer network services exclusively for Mortgage and Protection Intermediaries. Today, they are proud to be recognised as one of the UK’s leading Independent Mortgage and Protection Networks

With the needs of AR firms and advisers at the centre or core of the business, HLPartnership is a dynamic mortgage and protection network built around the principles of growth, loyalty, flexibility and trust. They help you grow mortgage and protection businesses by combining market-leading technology and support strategies that minimise risk. While aiming to help clients be efficient and safe.

HLP offer a truly whole of market proposition by combining a wide ranging direct to lender mainstream panel across residential and buy to let lenders with specialist lending, including both the bridging and second charge sectors through a choice of selected packagers. With strategic alignment with Legal & General Mortgage Club providing exclusives that give clients a competitive advantage when marketing their business to existing and new customers.

Campaign Objectives

The purpose of our campaign was to target companies who were thinking about moving away from their existing mortgage network or were open minded to looking at other networks to see if they could add value.

Once we found a lead and had qualified it as genuine and suitable, following completion of qualification criteria, we would pass it on to the HLP team to call and explore the possibilities further.


Over the course of an 18-day Telemarketing campaign we managed to book 36 appointments averaging 2 per day. Value was also added by mentioning their company name in over 1,600 phone calls and building brand awareness. We have also created a warm list of prospects in the system to engage with further, giving them a steady pipeline of opportunities moving forward.

Customer Comments

“Great Guns have certainly met our expectations and delivered some valuable leads for us to nurture and convert into customers. They made the campaign very easy to understand and their Telemarketing platform and call recording system offered us complete transparency of their work!

Shaun – MD

Case Studies

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