Digital Marketing

Push or Pull?   Outbound vs. Inbound Marketing strategies With the rise of the internet and digital marketing there are now 2 types of stategies to promote your business, Inbound marketing and outbound marketing. As time goes by more businesses are swaying towards the new Inbound marketing methods but...

The Buyers Journey has changed  forever According to research, buyers are interacting with sales people less and less. Research also shows that around the first 69% of the buying journey is done online before even speaking to a sales person. It doesn’t matter if the product or...

What’s really driving successful marketing Technology is key to business growth and successful marketing. With technology, we are able to monitor the life of the sale, from the first contact with a lead to the closing. Marketing technology can engage the buyer, offering them precisely what...

digital footprint noun noun: digital footprint; plural noun: digital footprints the word used to describe the trail, traces or "footprints" that people leave online. Every web page you visit, every email you open, every social media post you read and every advert you click leaves a digital footprint trail....

You only have to look at the mind-boggling figures to give you an idea of the amount of footprint trails individuals are leaving as they go about their daily lives. No wonder these companies are worth billions and the main reason is the amount data...

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